A bright idea for blondes, grays and silvers.

Boost the brilliance of blondes, grays and silvers with this nourishing purple shampoo. Its silicone free formula features a custom pigment blend that delivers potent purple power to restore balance and vibrancy to blonde tones without leaving hair stripped of moisture. Good-for-you ingredients like Witch Hazel and Apple Extract dissolve oils and amplify shine and color vibrancy. Monoi Oil splashes strands with a high dose of antioxidants and vitamin E to improve the hair's elasticity, resiliency and luster.

Best for blonde, grey or lightened hair.