BLONDA™ Toning Purple Shampoo is designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted brassy tones. And the best part is it lasts through several shampoos.

BENEFITS

• Gently cleanses while toning

• Reduces brassiness in blonde, gray, or any tone

• No added parabens or sodium chloride

BEST RESULTS

Wet hair, apply BLONDA™ Toning Violet Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. Finish with BLONDA™ Daily Conditioner or BLONDA™ Fix.